The most important thing to remember when trying to double close rate for the sale of your product or service is that people are more likely to buy something that solves a problem they have versus something that gains them something. In fact, 70% of people buy a product or service because they have a problem that you can solve. Whereas, only 30% will buy to gain something or receive a benefit.
In this video, Andrew Bermudez, Co-Founder and CEO of Digsy AI, discusses these statistics and how they can help you to sell effectively.
How do you double close rate for your product or service while solving your prospect’s problem?
First, listen to your prospect and ask questions. Be sure you are listening to their problem and demonstrate how your product/service helps them solve it.
Next, know your product or service well. Your prospect will be able to tell if you are scrambling to answer their questions. Know everything there is to know and answer their questions effectively. Also, make sure to articulate how your product/service is the messiah for the problems they are experiencing.
Lastly, remember that although you are a salesperson and know how to sell effectively, you can’t sell to everyone. If your product or service does not solve a problem for your prospect, chances are they won’t buy from you. Ask them for a referral to someone who you can help. Always remember when to let go. All of these tips will help you double your close rate.
Click the image below to watch the full video.
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