It can be a tough task to generate sales leads that are a good fit for your business, especially without cold calling. You’re probably out of the referrals from your friends and family, and it’s time to find another source of leads. Where can you find leads tailored to your business? What options are available to you? And how do you know if these leads are actually looking for your products or services?

207 million people in the United States use social media sites, so of course, it should be an integral part of your marketing and sales strategy. Besides just posting to social media so prospective buyers can find you, you should also be actively searching for those leads who are already searching for your products or services. If you aren’t very familiar with social media, it can seem a bit intimidating to begin your search. Where do you start? And what do you search for to generate sales leads?

In this video, Andrew Bermudez, Co-Founder and CEO of Digsy AI shows the best social media platforms and how to use them to find people who are actively searching for salespeople just like you. The example used is commercial real estate and tenants who are looking for commercial properties, but the practices taught can also be applied throughout the sales industry.

He recommends using LinkedIn groups and Twitter to search for active sales leads, as well as Q&A sites such as Reddit, Quora and Yahoo Answers. Andrew also shows you his step-by-step way to search for leads on Twitter.

Click here to check out the entire video.

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