Email’s an extremely powerful tool in commercial real estate and the preferred method of communication for many. The modern professional receives 121 emails per day. This often leaves us asking…
- How do you make your emails stand out?
- How do you use emails to make calculated decisions about which prospects to pursue?
Finding the right email tool
There’s no shortage of email tools to choose from, but not all are created equal. There’s certain features you’ll need to to efficiently prospect using email. First, you’ll need a tool that can send out multiple emails at once. Second, you’ll need a tool to help you track who’s engaged with your emails.
Send a Mass Email
There’s two types of people in this world – those who inefficiently send emails one-by-one, and those who’ve discovered the value in emailing multiple prospects at once. Which one are you? You can either spend your time working harder, or you can spend your time working smarter. The choice is yours.
Check for Engagement
This is where the magic happens. Once you send your mass emails, you can see who’s interested in your services by using a tool that tracks email engagement. There are plenty of email tracking tools that track emails opens, clicks, response rates, etc. This is great, but you really only need to focus on how many times your email has been opened, and whether or not you’ve received a reply.
- If a prospect opens your email once, they may have just trashed it or they’re too busy to respond
- If a prospect opens your email twice, they’re likely warming up to the idea of your services.
- If a prospect opens your email 3x or more, they’re interested in your services and possibly forwarding your content to their colleagues… Call them! Right now! This is your best chance of scoring a meeting.
So before you start sending emails and making cold calls, CEO and Co-Founder of Digsy AI, Andrew Bermudez, will show you a proven process to email more prospects in less time while identifying who’s interested in your services – all in one simple platform.
Watch the full process here
Sign-up for a free trial of our Smart CRM for CRE at www.digsy.ai
About Digsy AI
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