A study by Lead Response Management examined over thousands of cold call attempts and leads  for three years. This data revealed the best times and worst times to cold call a prospect. To avoid losing time and deals, you must take into consideration  the best and worst times to cold call your prospects.  Be ruthless with your time – every target-less hour burns $100s in your pocket.

Best Times

  • 4 pm to 6 pm and 8 am to 10 am are the best times
  • Wednesdays and Thursdays are the best days

Worst Times

  • 11am to 2pm (during lunch hours) are the worst times
  • Tuesday is the worst day

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Best times to cold call


  • Calling between 4pm to 6pm increases your chances on contacting a prospect by over 49.7% over the worst time.
  • 8am to 9am and 4pm to 5pm increases your chances on qualifying a prospect by over 164% over the worst time.
  • Wednesday and Thursdays are the best days to call, which is 49.7% over the worst days




Here’s a quick 3 minute video of CEO and Co-Founder of Digsy AI, Andrew Bermudez, who goes more in detail on the best and worst times to cold call.

Best Times to Cold Call a Prospect – Sales Techniques Video




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About Digsy AI

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