There’s been a big debate about whether cold calling is dead in commercial real estate. Naysayers believe that cold calling is an inefficient and fruitless commercial real estate tactic. We wholeheartedly agree…. but, only if cold calling is done incorrectly. Therein lies the rub with any difficult task in life. Diet and exercise plans could be considered useless since most people who do them don’t maintain the weight loss. But, if done correctly and consistently, diets, exercise, and cold calling can all be dramatically effective.
So, the path to success starts by reorienting your perspective and approaching cold calling like an exercise plan. You’ll only get the results you desire if you stick to the fundamentals. Don’t get distracted by the people doing backflips and handstand pushups in the corner. Just pick up your metaphorical dumbbell and start curling.
Here are the best cold calling tips to improve your sales performance.