How to Generate 20% More Commercial Real Estate Leads

Commercial real estate leads are highly sought after by brokers everywhere, and this is for good reason. Commercial real estate leads are very hard and take a lot of time to generate. Think about how brokers generate leads of tenants & buyers they can represent or to fill vacant listings:

  • Cold calling
  • Cold emails
  • Networking

These things take a lot of time an energy. The average sales appointment rate is 2%. That means that if you want to generate 1 to 2 appointments, you have to make 100 cold calls. The average phone call length is 7.5 minutes. That means that to get these 2 appointments you have to spend almost 12 hours cold calling. That’s a lot of time.

Cold emails to tenant & buyer prospects can be more efficient, but finding email addresses can be just as time consuming as making cold calls.

Networking takes a lot of time too. You spend time driving to the destination to meet networking buddies, spend hours socializing, then spend days and months keeping in touch and asking them if they have any tenants or buyers leads in the market for commercial real estate.

The problem with these commercial real estate lead generation tactics is that it takes too much damn time. The solution is for sure to work smarter, not harder.

So how do you work smarter to generate more commercial real estate leads with less time and effort?

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Four Steps to Generate More Online CRE Leads for Your Property

This post was written by  SharpLaunch  

We all know that your ability to generate leads is key for growing your sales pipeline and a leading indicator for closing deals.

Whether for a lease-up effort or investment sales, if your sales pipeline is weak then there is only one thing to do… generate more leads for your property.

What if you’ve tapped out your existing network? Run out of ideas? Then consider leveraging online channels to start uncovering new opportunities.

Here is a 4-step process to leverage online marketing to increase your property lead generation:

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3 Secrets of Commercial Real Estate Top Brokers [Webinar Replay]

Have you ever wondered how the top brokers dominated and excelled in your market?

Since the day you started, you’ve known that you could be the top producer and sales leader. But hard work and determination have only gotten you so far.

While you’ve carried on with your work routine, the hungriest brokers in the nation continue to strategize and receive commercial real estate training with the best coaches.

A couple of the best commercial real estate mentors, Rod Santomassimo from the Massimo Group and Andrew Bermudez from Digsy AI, have worked with the top brokers in the the most competitive markets and identified the key techniques that separate the top brokers from the rest.

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[Free Webinar] Commercial Real Estate Coaching with The Massimo Group & Digsy AI

Join this free webinar3 Secrets of Commercial Real Estate Top Producers, with the  Massimo Group and Digsy AI. They’ll be giving you live commercial real estate coaching that’ll help refine your sales technique and transform your business. This is an exclusive webinar, so make sure to register below!

3 Secrets of Commercial Real Estate Top Producers [Live CRE Coaching]

Thursday, May 17th at 12:00 PM PST (3:00 PM EST)

Commercial Real Estate coaching with Digsy AI & The Massimo Group

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Write An Email Subject Line That Grows Your CRE Business – 5 Best Tips

Have you been ignoring the email subject line?

We all know the sense of accomplishment that comes with adding the final period to an immaculately-worded email.  Then, in a euphoric haze, we quickly hammer out a subject line and hit “Send”.  Unfortunately, that neglected email subject line can make all our previous efforts count for nothing.  

The subject line is not the cherry on top of your proverbial email sundae, it’s the spoon.  It’s what gets your readers to open the email in the first place.  Researchers found that 47% of recipients open emails based on the subject line alone.

Think about how many emails you’ve deleted today without ever taking the time to read the content.  You’re living proof that email subject lines make or break a campaign!  

So, it’s time to give some much needed attention to the forgotten subject line.  Here are 5 game-changing tips for your email subject lines:

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View Your CRE Sales Performance Metrics in Real Time With Digsy AI

Digsy AI believes that tracking your sales performance metrics is critical for success in commercial real estate. That’s why our commercial real estate CRM gives you the capability to view your very own Sales Performance Metrics.

Having to manually log your performance always gets in the way of the other 500 things on your to-do list.  In Digsy AI, your metrics are logged automatically for you in real time. That way you have accurate data to identify patterns and compare week-by-week how much you’ve improved as a commercial real estate broker.

It’s time to close your spreadsheets, throw away your post-its, and toss your inaccurate sales reports in the trash! You can start recreating the number of calls, emails, and meetings that brought you success so you can close deals like clockwork.

How to View Your Sales Performance Metrics

You can quickly access your performance metrics by clicking the “My Performance” tab wherever you are in the Digsy AI platform.

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Import Contacts Directly From Your Email into Your Smart CRM

Email marketing is the engine that makes your business run.  But you need to keep records of your contacts and their activities on a Commercial Real Estate CRM.

Should you have to manually transfer contacts’ info from your email into your CRM?

Nope – not with Digsy AI. We won’t allow this nonsense!

Digsy AI gives you the ability to quickly add the contacts directly from your email, whether it’s a prospect or client you’ve been emailing or contact in your address book.

Here’s how:

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Access Your Docs and Contracts in a Contact Record with Digsy AI

Have you ever been on the phone with a client and been blindsided by a very specific question about a property they’re interested in?

What do you do?

You can frantically scramble to uncover the info under the mountains of attachments and replies in your email.

You can weakly trickle out an excuse; a “Let me look that up”, or “I’ll get back to you”.

Or, you can glance down at the library of documents at your fingertips in your commercial real estate CRM.

With Digsy AI’s attachment feature, all of your prospect and client documents can now be stored within their profile page. 

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Easily View All of Your Contacts Within a Single Company

You have this huge commercial real estate CRM filled with contacts. And, a portion of those contacts probably work within the same company.

Well, wouldn’t it be nice to see a list of contacts that are within the same company? What about the number of contacts that have the same company?

Digsy AI allows you to associate contacts with a company. That way you can:

  • See a list of contacts within the same company
  • Easily create and search for the companies you’re working with

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Best Commercial Real Estate CRM Systems – 2018

Why does the quest for the best commercial real estate CRM for 2018 matter?  Well, think about everything you do to generate and close deals.  

You grind out cold calls, sprint across town for tours, skip lunch, stay up late, work weekends…. You work hard for your money – the least you could ask is that your CRM works hard too.  

Welp…. don’t hold your breath.  If you haven’t taken your fury out on a poor computer because of useless commercial real estate CRM software, you’re probably reading this on your first day on the job.  

But we have good news! 

Modern CRE tech companies have heard your cries and are raising the bar.  Find out if your CRM made it onto our list of the Best Commercial Real Estate CRM’s for 2018

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