Email open rate and click rate measure your prospect’s engagement with your subject lines and email content. These statistics provide key information about your email marketing and sales activities. They can be a great place to start testing and improving your emails.
Open and click rates can give you a good idea of how your emails are performing with your prospects. If an open rate is strong, it usually means your subject lines resonate with your audience. If your click rates are good, the content is relevant to prospects who open the email.
In this video, Andrew Bermudez, Co-Founder and CEO of Digsy AI, talks about how to improve your click rate, things to avoid in your email campaigns and what you should be doing with this information.