Commercial real estate leads are highly sought after by brokers everywhere, and this is for good reason. Commercial real estate leads are very hard and take a lot of time to generate. Think about how brokers generate leads of tenants & buyers they can represent or to fill vacant listings:

• Cold calling
• Cold emails
• Networking

These things take a lot of time an energy. The average sales appointment rate is 2%. That means that if you want to generate 1 to 2 appointments, you have to make 100 cold calls. The average phone call length is 7.5 minutes. That means that to get these 2 appointments you have to spend almost 12 hours cold calling. That’s a lot of time.

Cold emails to tenant & buyer prospects can be more efficient, but finding email addresses can be just as time consuming as making cold calls.

Networking takes a lot of time too. You spend time driving to the destination to meet networking buddies, spend hours socializing, then spend days and months keeping in touch and asking them if they have any tenants or buyers leads in the market for commercial real estate.

The problem with these commercial real estate lead generation tactics is that it takes too much damn time. The solution is for sure to work smarter, not harder.

So how do you work smarter to generate more commercial real estate leads with less time and effort?

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This post was written by  SharpLaunch  

We all know that your ability to generate leads is key for growing your sales pipeline and a leading indicator for closing deals.

Whether for a lease-up effort or investment sales, if your sales pipeline is weak then there is only one thing to do… generate more leads for your property.

What if you’ve tapped out your existing network? Run out of ideas? Then consider leveraging online channels to start uncovering new opportunities.

Here is a 4-step process to leverage online marketing to increase your property lead generation:

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Have you ever wondered how the top brokers dominated and excelled in your market?

Since the day you started, you’ve known that you could be the top producer and sales leader. But hard work and determination have only gotten you so far.

While you’ve carried on with your work routine, the hungriest brokers in the nation continue to strategize and receive commercial real estate training with the best coaches.

A couple of the best commercial real estate mentors, Rod Santomassimo from the Massimo Group and Andrew Bermudez from Digsy AI, have worked with the top brokers in the the most competitive markets and identified the key techniques that separate the top brokers from the rest.

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Join this free webinar, 3 Secrets of Commercial Real Estate Top Producers, with the  Massimo Group and Digsy AI. They’ll be giving you live commercial real estate coaching that’ll help refine your sales technique and transform your business. This is an exclusive webinar, so make sure to register below!

3 Secrets of Commercial Real Estate Top Producers [Live CRE Coaching]

Thursday, May 17th at 12:00 PM PST (3:00 PM EST)

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Have you been ignoring the email subject line?

We all know the sense of accomplishment that comes with adding the final period to an immaculately-worded email.  Then, in a euphoric haze, we quickly hammer out a subject line and hit “Send”.  Unfortunately, that neglected email subject line can make all our previous efforts count for nothing.  

The subject line is not the cherry on top of your proverbial email sundae, it’s the spoon.  It’s what gets your readers to open the email in the first place.  Researchers found that 47% of recipients open emails based on the subject line alone.

Think about how many emails you’ve deleted today without ever taking the time to read the content.  You’re living proof that email subject lines make or break a campaign!  

So, it’s time to give some much needed attention to the forgotten subject line.  Here are 5 game-changing tips for your email subject lines:

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Why does the quest for the best commercial real estate CRM for 2018 matter?  Well, think about everything you do to generate and close deals.  

You grind out cold calls, sprint across town for tours, skip lunch, stay up late, work weekends…. You work hard for your money – the least you could ask is that your CRM works hard too.  

Welp…. don’t hold your breath.  If you haven’t taken your fury out on a poor computer because of useless commercial real estate CRM software, you’re probably reading this on your first day on the job.  

But we have good news! 

Modern CRE tech companies have heard your cries and are raising the bar.  Find out if your CRM made it onto our list of the Best Commercial Real Estate CRM’s for 2018

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