Today’s lead follow-up is more competitive than ever between brokers and agents trying to get the same clients. Potential clients are searching for properties online and want instant gratification. First impressions made on the telephone will make a big difference in whether or not you close the deal with that lead. A difference of a few minutes can make or break a deal with your new client. Chances are, they’re on the phone with some other brokers right now, while you’re thinking about calling them back.
A study by Lead Response Management examined data over three years that included 15,000 leads and over 100,000 call attempts. The data from this study showed some important information about effective lead follow-up. Continue reading