There’s been a big debate about whether cold calling is dead in commercial real estate. Naysayers believe that cold calling is an inefficient and fruitless commercial real estate tactic. We wholeheartedly agree…. but, only if cold calling is done incorrectly. Therein lies the rub with any difficult task in life. Diet and exercise plans could be considered useless since most people who do them don’t maintain the weight loss. But, if done correctly and consistently, diets, exercise, and cold calling can all be dramatically effective.
So, the path to success starts by reorienting your perspective and approaching cold calling like an exercise plan. You’ll only get the results you desire if you stick to the fundamentals. Don’t get distracted by the people doing backflips and handstand pushups in the corner. Just pick up your metaphorical dumbbell and start curling.
Here are the best cold calling tips to improve your sales performance.
There was a moment in recent history when regular mail was renamed snail mail. Email had emerged as the fastest, most efficient method of delivering written communication, and it left snail mail in the dust. But, if you’re still emailing like it’s 1999, you’ve got some catching up to do. Using modern tools and technologies, you can streamline your email prospecting to reach people 10x faster than before.
Andrew Bermudez, CEO and Co-Founder of Digsy AI, demonstrates the precision and personalization that new technology adds to old-school email prospecting. Using modern emailing tricks, you’ll be able to:
Time is a funny thing. Without the assistance of a clock, you may feel like you spent the best years of your life waiting at the DMV. Or, you turn around to get your baby a bottle and next thing you know they’re graduating high school. Because time can fluctuate in such a drastic manner, it’s critical to learn how to manage it.
As commercial real estate professionals, it’s safe to assume that you have goals and objectives for your life. Yet, no matter how much effort and energy you exert, you can’t accomplish any of those goals without time. Therefore, it should always be treated as the highest commodity; a currency for intrinsic goods and ultimate values. Understanding this should compel you to reevaluate the way you spend your time. So, we’ve provided a time management guide to help commercial real estate brokers accomplish their goals.
Strategy. It’s one of those words that people have overused because they think it makes them sound smart; like “paradigm” or “[something]-centric”. Simply put, a strategy is a plan – that’s it. Your grocery list can be renamed your weekly sustenance strategy. But, just because it’s simple doesn’t mean it’s not important. In commercial real estate, we’ve all seen brokers become unsuccessful because their prospecting strategy was to sit back and wait for clients. Or, we’ve all been victims of the “spray ‘n pray” approach to business.
Your commercial real estate business should have a strategy. And your strategy should have strategies. And each strategy should be strategically strategized by strategies until you find yourself in commercial real estate Inception. The point is, you need closing strategies, appointment strategies, and prospecting strategies. Since prospecting is the lifeblood of the rest of the stages in your business, it’s important to maintain a simple, successful plan to move forward.
So, here are 7 prospecting strategies to get more clients in your area, as well as help you maximize your efforts and results.
Commercial real estate looks easy from the outside. All you gotta do is meet with clients, look online for listings, negotiate a little bit and, boom, commission check, right? It’s easy to look past the hours of work that it takes to book a single appointment. We know that a career in commercial real estate is sustained by appointments and meetings with new clients. Therefore, success can be measured by the amount of new appointments set and meetings arranged. Because of this, we’d like to share some important tips for your commercial real estate appointments.