Everyone secretly wishes that they were a sales grandmaster. Who wouldn’t want to have the silver-tongued gift of persuasion? What most people don’t realize is that, behind all of the closed deals and sales trophies are hours and hours of prospecting. Prospecting is the foundation upon which a successful sales campaign stands, and is the most important aspect of your commercial real estate business. With this understanding, let’s examine these prospecting tips and why it’s important to your commercial real estate business.