Have you been ignoring the email subject line?
We all know the sense of accomplishment that comes with adding the final period to an immaculately-worded email. Then, in a euphoric haze, we quickly hammer out a subject line and hit “Send”. Unfortunately, that neglected email subject line can make all our previous efforts count for nothing.
The subject line is not the cherry on top of your proverbial email sundae, it’s the spoon. It’s what gets your readers to open the email in the first place. Researchers found that 47% of recipients open emails based on the subject line alone.
Think about how many emails you’ve deleted today without ever taking the time to read the content. You’re living proof that email subject lines make or break a campaign!
So, it’s time to give some much needed attention to the forgotten subject line. Here are 5 game-changing tips for your email subject lines:
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