Have you been ignoring the email subject line?
We all know the sense of accomplishment that comes with adding the final period to an immaculately-worded email. Then, in a euphoric haze, we quickly hammer out a subject line and hit “Send”. Unfortunately, that neglected email subject line can make all our previous efforts count for nothing.
The subject line is not the cherry on top of your proverbial email sundae, it’s the spoon. It’s what gets your readers to open the email in the first place. Researchers found that 47% of recipients open emails based on the subject line alone.
Think about how many emails you’ve deleted today without ever taking the time to read the content. You’re living proof that email subject lines make or break a campaign!
So, it’s time to give some much needed attention to the forgotten subject line. Here are 5 game-changing tips for your email subject lines:
Digsy AI believes that tracking your sales performance metrics is critical for success in commercial real estate. That’s why our commercial real estate CRM gives you the capability to view your very own Sales Performance Metrics.
Having to manually log your performance always gets in the way of the other 500 things on your to-do list. In Digsy AI, your metrics are logged automatically for you in real time. That way you have accurate data to identify patterns and compare week-by-week how much you’ve improved as a commercial real estate broker.
It’s time to close your spreadsheets, throw away your post-its, and toss your inaccurate sales reports in the trash! You can start recreating the number of calls, emails, and meetings that brought you success so you can close deals like clockwork.
How to View Your Sales Performance Metrics
You can quickly access your performance metrics by clicking the “My Performance” tab wherever you are in the Digsy AI platform.
Email marketing is the engine that makes your business run. But you need to keep records of your contacts and their activities on a Commercial Real Estate CRM.
Should you have to manually transfer contacts’ info from your email into your CRM?
Nope – not with Digsy AI. We won’t allow this nonsense!
Digsy AI gives you the ability to quickly add the contacts directly from your email, whether it’s a prospect or client you’ve been emailing or contact in your address book.
Have you ever been on the phone with a client and been blindsided by a very specific question about a property they’re interested in?
What do you do?
You can frantically scramble to uncover the info under the mountains of attachments and replies in your email.
You can weakly trickle out an excuse; a “Let me look that up”, or “I’ll get back to you”.
Or, you can glance down at the library of documents at your fingertips in your commercial real estate CRM.
With Digsy AI’s attachment feature, all of your prospect and client documents can now be stored within their profile page.
You have this huge commercial real estate CRM filled with contacts. And, a portion of those contacts probably work within the same company.
Well, wouldn’t it be nice to see a list of contacts that are within the same company? What about the number of contacts that have the same company?
Digsy AI allows you to associate contacts with a company. That way you can:
- See a list of contacts within the same company
- Easily create and search for the companies you’re working with
Why does the quest for the best commercial real estate CRM‘s for 2018 matter? Well, think about everything you do to generate and close deals.
You grind out cold calls, sprint across town for tours, skip lunch, stay up late, work weekends…. You work hard for your money – the least you could ask is that your CRM works hard too.
Welp…. don’t hold your breath. If you haven’t taken your fury out on a poor computer because of useless commercial real estate CRM software, you’re probably reading this on your first day on the job.
But we have good news!
Modern CRE tech companies have heard your cries and are raising the bar. Find out if your CRM made it onto our list of the Best Commercial Real Estate CRM’s for 2018
You need a set of ultimate cold calling scripts for commercial real estate, right?
You’re looking for the perfect configuration of words that will instantly build rapport and establish trust. A broker in possession of such a script would be unstoppable!!!
Alas, I’m sorry to tell you that cold calling scripts for commercial real estate are like pick-up lines…. When’s the last time you heard one actually work?
But, don’t despair. I know you’re not looking up cold calling scripts just ‘cuz you like reading them.
No, you want to know what to say on the phone when you cold call a lead. You might think it’s the same thing, but let me explain….
Wouldn’t it be nice if success in commercial real estate was an art? If success was achieved through IQ or natural charm, most brokers would have an easy excuse for not succeeding. But, if success is a science…. failure would be the fruit of a stubborn resistance to proven methods.
In Cold Calling Techniques to Generate More Meetings and Deals, Digsy AI’s CEO and Co-founder, Andrew Bermudez, reveals the science of selling. He’ll reveal the basic fundamentals that propelled him to Senior VP and elevated the careers of the junior brokers under him.
How many sit-ups does it take to get abs like Hugh Jackman? Or, how many shots does it take to hit a jump shot like Lebron James? In order for us mere mortals to emulate Lebron or Hugh, we need to be able to recreate their path to achieving their goals. Now, the question is, how do you define a successful year in commercial real estate? Or, even more practically, a successful month, week, or the next four hours? The Digsy AI Sales Call Commission Calculator will show you the steps needed to identify every benchmark on the path toward success.
Imagine yourself composing a beautiful piece of music. The only problem is that it’s played in an ultrasound range of frequency that only dogs can hear. That’s exactly what happens to the majority of marketing emails that are sent. Talented people spend time and effort crafting emails, only to shove them into the logjam of daily spam. Among all the magical hair tonics and get-rich-quick schemes, those emails become inaudible. That’s why it is crucial to know the best time to email.
It’s important to note that the best time to email is largely irrelevant if you can’t write an email that compels a prospect to take action. Just putting your name out there isn’t enough. So, make sure your subject line, and email list are all in peak shape. Then, test and refine your emails until they are irresistible.