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Easy Techniques to Cold Call and Follow-up 4x Faster

Imagine cold calling in the 1960s – Mountains upon mountains of paper separating individual desks, each housing a set of callused dialing fingers and sore necks.  We’ve come a long way since then.  Yet, upon close inspection, many of us find ourselves essentially using the same processes for cold calling as in the 1960s.  

Thankfully there’s new technology that can take a classic sales method and give it a productivity makeover.  Using advanced automation, Digsy AI allows you to cold call and follow-up 4x faster than traditional methods.

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Cold Calling Tricks to Easily Gain More Commercial Real Estate Deals

Nothing is garners the same level of loathing among commercial real estate brokers as the infamous cold call.  A broker’s hatred for making cold calls is so pure that the only thing deserving of more hate is receiving a cold call.  But, unless you replaced your front door with beads because clients keep beating it down, you’ll probably need to make cold calls at some point.  We all wish there were some magical cold calling tricks to make the whole experience better.

Luckily, there’s a well-guarded secret about cold calling: the call will be as good as you are.  If you’re unprepared and uninspired, your calls will suffer accordingly.  However, your calls will drastically improve if you’re enthusiastic and ready.  With the right tools, you can learn how to become a stone cold caller.  

So, here are some cold calling tricks to help bring you the clients you need.

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Reach More Prospects in Less Time Using Digsy AI’s Mass Email Feature

Your prospecting just got a lot more efficient with Digsy AI’s newest feature – emailing multiple prospects at once.

With just a few quick clicks, you can send the same email to a bunch of people. This combined with our personalized email templates is enough to turn anybody into a highly efficient prospecting machine.

It’s super simple, too. Here’s how you do it:

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6 Vital Functions for a Better CRM System [Great CRM Debate Video]

Customer relationship management (CRM) is a critical key to success in commercial real estate.  Yet according to an executive survey by Merkle, up to 60% of CRM systems will fail. After surveying 352 senior level executives in organizations worth one billion dollars or more, Merkle reported that companies that fail to see the importance of CRM are consistently low-growth.  Additionally, high-growth companies were 50% more likely to recognize the strategic value of CRM system implementation.  One could conclude that a CRM system for CRE is one of the top resources that drive growth in a successful brokerage.

Yet, CRMs repeatedly fail to be successfully adopted.  In our experience, this is usually caused by a few simple factors: lack of organization, lack of adaptability, and lack of technical support.

One way to avoid these potential pitfalls is by choosing a CRM system for CRE using a strategy first laid out by Fred Thiel, former CEO of local.com, with his 6 key dimensions of innovation framework.

To be implemented successfully into a commercial real estate business, a CRM system should:

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Should You Leave a Voicemail When Cold Calling CRE Prospects

Cold calling voicemails: to leave, or not to leave. That is the question.  There’s been a growing debate about the value of voicemails in the modern commercial real estate sales world of seo’s, emails, and tweets.  

Both schools of thought have their own reasons but today let’s take a closer look at the pros and cons of leaving a cold calling voicemail.

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Boost Commercial Real Estate Productivity with These 6 Essential Tools

Working in the commercial real estate industry can be time consuming. There are many things that a broker has to do – from prospecting to maintaining relationships with active clients to documenting everything. It can get overwhelming and exhausting!

We’ve come up with a list of essential commercial real estate productivity tools that will make brokers more efficient and help prevent smalls things from slipping through the cracks.

Here are a few tools that every broker should be using to work productively:

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Quickly Scan Business Cards Into Your Commercial Real Estate CRM

If you are in commercial real estate, you are aware of the importance of having up-to-date contacts in your CRM system. If anything, your commercial real estate business runs on contacts. Unfortunately, new contacts often come to you in the form of a business card, and business cards mean data entry.

Luckily, many solutions exist to allow you to scan business cards efficiently. The use of these software solutions allows you time to concentrate on other tasks, such as cold calling and client meetings. As a plus, some apps are so efficient that the contacts can be scanned directly into your CRM system.

Here are a few solutions to easily scan business cards into your CRM:

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5 Steps to Easily Identify Hot Tenant Leads in Commercial Real Estate

Identifying hot tenant leads in commercial real estate can be tricky. This is especially true when you are casting a very wide net with your prospecting efforts.

To save you time and effort, here’s a foolproof step-by-step to be sure your tenant leads are actually looking for commercial real estate before you ever call them.

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Exclusive: 7 Steps to Build a Top-Level Commercial Real Estate Sales Team

Whether you are an established real estate agent or venturing out into the field, a commercial real estate sales team is required in order to be successful. Being aware of the key steps that will assemble the right team will help your brokerage stand out from the crowd and competitors.

This will also drive customers to a swift decision and enable you to maximize your profit potential. Here are 7 steps to building a top-level commercial real estate sales team:

  1. Research what makes a successful sales team

The best way to learn about team building is doing  research. Consult internet resources, other firms , and get suggestions from within your sales team itself. Your group of agents  should always have similar goals and core values in order to work effectively together. Team building will improve internal communication and foster teamwork. Once the right sales team is assembled, team building should be put into effect.

  1. Interview and ask the right questions during the hiring process

In commercial real estate, the hiring process should be taken seriously, as it could make or break your brokerage. Asking relevant questions during the interview process will help you find skilled, top-notch brokers who best qualify for your firm. Ask questions to identify how they worked to achieve goals in the past and how they will fit into your sales quota.

  1. Don’t be afraid to make difficult firing decisions

In your process of building a successful commercial real estate sales team, it is important to hire the best agents  for the job. However, should any issues arise, do not be afraid to replace a failing associate. Managing a sales team may be hard, but managing an awful  sales team is even harder. Do not be dependent on personal relationships, and always make the best professional decision for the agency.

  1. Use up-to-date and innovative  technology tools to help your team succeed

Brokerages with the best tools have a higher success rate, and your team of brokers  should evolve with changing time and technology. Take control of the tools that you are using in your business by learning what is working and what should be adopted by your team. With the right tech tools, your commercial real estate team will have the ability to easily stay on top of their clients, prospect more effectively, and close more deals.

  1. Hold your team accountable by recording metrics

When it comes to accountability, it is very important to stay on top of each deal and keep track all relevant metrics.This will remind each of your team members of their individual targets and team goals that should be achieved. After all, accountability also breeds responsibility. Focus on goals that are attainable and create metrics that will give the desired results.

  1. Effective communication is key!

The overall success or failure of a commercial real estate sales team hinges on how effectively it communicates. This can be done through regular meetings, performance reviews, written checklists, and procedures. Communication is crucial for ensuring the success of the entire team.

  1. Continuously train your team

Always provide your sales team with endless amounts of education and resources. This will ensure that the team properly reinforces their selling strategy until it’s close to perfect. By doing this, you’ll build a top-quality team of brokers.

With these 7 steps, you can build your commercial real estate dream team and establish a successful brokerage.

7 Tactics to Double Your CRE Deals in 30 Days [Webinar with theBrokerList]

Last week, we partnered up with theBrokerList to create an informative webinar to help commercial real estate brokers find more leads and close more deals.

Andrew Bermudez, CEO and Co-Founder of Digsy AI, and co-host Linda Day Harrison, Founder of theBrokerList, explain 7 tactics that will help you double your commercial real estate deals within a month!

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