Cold calling and cold emailing can be among the most daunting tasks your sales force will undertake. While statistics show that repeated cold calling and cold emailing often gets results, most attempts at contact do not get a response. But sales research shows that 80% of sales are made after contacting a prospect 5-8 times. So it’s important to make calling and emailing as efficient as possible. The menial nature of attempting to make contact can often be mitigated by using cold calling software. Let the software help your staff to keep track of whom they have called and emailed, how often, and the results. This is good for tracking the performance of your sales staff as well.
Here are 7 top cold calling software programs which can really ease the task faced by your sales team.
My Phoner
The software is cloud-based which means you will be able to access it almost anywhere using a smartphone, tablet, or laptop. It provides a real-time feed tracking your calls along with a quick search option so that you can find what you need quickly. Contact duplicates are easy to delete, and activity reports include details to measure and compare agents. Email templates are another bonus feature so that sending email is quicker and easier.
Email marketing is a top driver of sales in most industries. It yields 2X return on investment (ROI) than over networking, cold calling, and even tradeshows. So, naturally, you will want to figure out a way to leverage email to improve your sales performance.
If you have any doubts about marketing via email or just cold calling in general, just remember that 78% of decision makers polled by DiscoverOrg reported that they had attended an event or sales appointment that originated from a sales email or cold call.
Forrester Research says that a lack of user adoption is the reason behind 70% of CRM projects that fail. The Merkle Group, Inc. found that 65% of CRMs fail according to the executives whom they surveyed. It is no wonder that there can be a lack of adoption and a reluctance to launch CRM initiatives. Why would you try a new CRM implementation for your sales team if there is a high chance that they won’t use it effectively?
Consider the main reasons that CRM implementation fails, and you will be able to decide on a CRM system that is adopted successfully by your sales associates.
How much time and effort is your sales team wasting each and every day?
On average, a team of 50 sales reps leaves 1,277 hours of voicemail every month. That comes out to around 15% of each salesperson’s time being spent simply leaving voicemails for prospects with an average response rate of only 4.8%.
There is one surefire way to get your sales team to exceed their sales goals and have a sales strategy in place that works:
Follow-ups! It seems simple and obvious, but are all of your sales reps doing it?
44% of the sales force only calls a prospect once and then gives up. Only 10% of all salespeople make 5 or more contacts with the same prospect. The reality is that 80% of all sales occur between the 5th and 12th contact with a prospect. This means your sales team could be making a lot more sales if they use these stats to their advantage.
Check out this video from Digsy AI’s CEO and Co-founder, Andrew Bermudez, about how following up with prospects can improve a salesperson’s sales performance by 40 times!
Follow-ups don’t have to be voicemails, however. They could be an email or even a text message. Just be sure time isn’t being wasted on voicemails and those voicemails are being leveraged as one of 5 to 12 contacts with a prospect to get the sale.
Here are a few articles to show your sales team the importance of following up with their prospects, and tips on how to beat their goals:
Sales techniques used by top sales professionals, no matter what industry, are not very different.
The most important part of being successful in sales is having a full understanding of the products or services you offer. It’s also critical to maintain this knowledge as your industry changes and grows.
You should also have a solid understanding of the industry you are selling in. Once you have mastered your business enough to be able to come up with unique and awesome solutions for your customers, you can incorporate these four techniques that top sales professionals use.
You will see an increase in your sales with every technique you add to your sales strategy.
Use Social Media to turn Cold Prospects into Warm Leads
207 million people in the United States use social media sites, so of course, it should be an integral part of your marketing and sales strategy. Besides just posting to social media so prospective buyers can find you, you should also be actively searching for those leads who are already searching for your products or services. In order to turn cold prospects you’ve found into warm leads, you can engage with them. Answer prospect’s questions and post useful information in your field to build trust and make sure they think of you when they decide they need your product or service.
Follow-up, follow-up, follow-up
Follow-ups are extremely important given the fact that over 80% of all sales are made between the 5th and 12th contact with a prospect. Because to follow-up with prospects is hard work, only 10% of all salespeople achieve to touch them over 5 or more contacts. Don’t give up!
Call Them First
A difference of a few minutes can make or break a deal with your new client. Chances are, they’re on the phone with some other brokers right now, while you’re thinking about calling them back. On the same note, a Lead Response Management study shows that calling your lead within 5 minutes vs. 30 minutes boosts your chances of contacting them by a hundred times. The odds of qualifying the lead within this time frame drops 21 times. From there, the likelihood of making a contact on that lead drops astronomically.
Be Straightforward
Presenting your product or service to your lead immediately will make a huge difference. Keep your focus on the problem you are solving for the client with your product or service and why they should buy from you.
Sign-up for a free trial of our Smart CRM for CRE at www.digsy.ai
About Digsy AI
Digsy AI is a Smart Commercial Real Estate CRM that helps you make more money in less time.
With Digsy AI you interact with CRM contacts, email, phone & property data from one central place –
So you can prospect faster and close more deals in less time. No credit card required. Get your FREE trial at no-risk NOW!
Sales techniques used by top sales professionals, no matter what industry, are not very different.
The most important part of being successful in sales is having a full understanding of the products or services you offer. It’s also critical to maintain this knowledge as your industry changes and grows.
You should also have a solid understanding of the industry you are selling in. Once you have mastered your business enough to be able to come up with unique and awesome solutions for your customers, you can incorporate these four techniques that top sales professionals use.
You will see an increase in your sales with every technique you add to your sales strategy.
Use Social Media to turn Cold Prospects into Warm Leads
207 million people in the United States use social media sites, so of course, it should be an integral part of your marketing and sales strategy. Besides just posting to social media so prospective buyers can find you, you should also be actively searching for those leads who are already searching for your products or services. In order to turn cold prospects you’ve found into warm leads, you can engage with them. Answer prospect’s questions and post useful information in your field to build trust and make sure they think of you when they decide they need your product or service.
Follow-up, follow-up, follow-up
Follow-ups are extremely important given the fact that over 80% of all sales are made between the 5th and 12th contact with a prospect. Because to follow-up with prospects is hard work, only 10% of all salespeople achieve to touch them over 5 or more contacts. Don’t give up!
Call Them First
A difference of a few minutes can make or break a deal with your new client. Chances are, they’re on the phone with some other brokers right now, while you’re thinking about calling them back. On the same note, a Lead Response Management study shows that calling your lead within 5 minutes vs. 30 minutes boosts your chances of contacting them by a hundred times. The odds of qualifying the lead within this time frame drops 21 times. From there, the likelihood of making a contact on that lead drops astronomically.
Be Straightforward
Presenting your product or service to your lead immediately will make a huge difference. Keep your focus on the problem you are solving for the client with your product or service and why they should buy from you.
Sign-up for a free trial of our Smart CRM for CRE at www.digsy.ai
About Digsy AI
Digsy AI is a Smart Commercial Real Estate CRM that helps you make more money in less time.
With Digsy AI you interact with CRM contacts, email, phone & property data from one central place –
So you can prospect faster and close more deals in less time. No credit card required. Get your FREE trial at no-risk NOW!
Social selling is a method used by salespeople to interact with their prospects via social media. This builds trust in the relationship with your prospect and, as the salesperson, allows you to provide valuable information and answer questions until your prospect is ready to buy their product or use their service. Over the past few years, many salespeople have adopted the practice of social selling. In fact, 73% of salespeople use this method daily.
How does social selling help them?
These salespeople are booking more appointments and improving sales performance by 23%!
Using social selling, you, as a salesperson yourself, are 70% more likely to book an appointment with a prospect! And you, too, can be exceeding your sales quotas by 23%!
What is the top Social Media platform for salespeople?
