Email marketing is a top driver of sales in most industries. It yields 2X return on investment (ROI) than over networking, cold calling, and even tradeshows. So, naturally, you will want to figure out a way to leverage email to improve your sales performance.
If you have any doubts about marketing via email or just cold calling in general, just remember that 78% of decision makers polled by DiscoverOrg reported that they had attended an event or sales appointment that originated from a sales email or cold call.
Sales techniques used by top sales professionals, no matter what industry, are not very different.
The most important part of being successful in sales is having a full understanding of the products or services you offer. It’s also critical to maintain this knowledge as your industry changes and grows.
You should also have a solid understanding of the industry you are selling in. Once you have mastered your business enough to be able to come up with unique and awesome solutions for your customers, you can incorporate these four techniques that top sales professionals use.
You will see an increase in your sales with every technique you add to your sales strategy.
Use Social Media to turn Cold Prospects into Warm Leads
207 million people in the United States use social media sites, so of course, it should be an integral part of your marketing and sales strategy. Besides just posting to social media so prospective buyers can find you, you should also be actively searching for those leads who are already searching for your products or services. In order to turn cold prospects you’ve found into warm leads, you can engage with them. Answer prospect’s questions and post useful information in your field to build trust and make sure they think of you when they decide they need your product or service.
Follow-up, follow-up, follow-up
Follow-ups are extremely important given the fact that over 80% of all sales are made between the 5th and 12th contact with a prospect. Because to follow-up with prospects is hard work, only 10% of all salespeople achieve to touch them over 5 or more contacts. Don’t give up!
Call Them First
A difference of a few minutes can make or break a deal with your new client. Chances are, they’re on the phone with some other brokers right now, while you’re thinking about calling them back. On the same note, a Lead Response Management study shows that calling your lead within 5 minutes vs. 30 minutes boosts your chances of contacting them by a hundred times. The odds of qualifying the lead within this time frame drops 21 times. From there, the likelihood of making a contact on that lead drops astronomically.
Be Straightforward
Presenting your product or service to your lead immediately will make a huge difference. Keep your focus on the problem you are solving for the client with your product or service and why they should buy from you.
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Social selling is a method used by salespeople to interact with their prospects via social media. This builds trust in the relationship with your prospect and, as the salesperson, allows you to provide valuable information and answer questions until your prospect is ready to buy their product or use their service. Over the past few years, many salespeople have adopted the practice of social selling. In fact, 73% of salespeople use this method daily.
How does social selling help them?
These salespeople are booking more appointments and improving sales performance by 23%!
Using social selling, you, as a salesperson yourself, are 70% more likely to book an appointment with a prospect! And you, too, can be exceeding your sales quotas by 23%!
What is the top Social Media platform for salespeople?
Salespeople know that getting the first meeting with a prospect is a tall order, but a very important step toward ultimately closing a deal. Most business executives are bombarded with social media, calls, and meeting request emails. How can you effectively get over this barrier and get the attention of a prospect for that crucial initial meeting?
Let’s look at a method successfully applied by Jennifer Linker, a top Business Development Associate at Vision Critical that gives her a third of her meetings!
It can be a tough task to generate sales leads that are a good fit for your business, especially without cold calling. You’re probably out of the referrals from your friends and family, and it’s time to find another source of leads. Where can you find leads tailored to your business? What options are available to you? And how do you know if these leads are actually looking for your products or services?
207 million people in the United States use social media sites, so of course, it should be an integral part of your marketing and sales strategy. Besides just posting to social media so prospective buyers can find you, you should also be actively searching for those leads who are already searching for your products or services. If you aren’t very familiar with social media, it can seem a bit intimidating to begin your search. Where do you start? And what do you search for to generate sales leads?
One of the biggest mistakes that salespeople make is not nurturing their leads. Believe it or not, nurturing your sales leads increases your sales by 20%. What does nurturing mean, and how can you increase sales by nurturing your leads?
Nurturing your leads is all about following up with your sales leads. Over 80% of all sales are made between the 5th and 12th contact with a prospect, and only 10% of all salespeople achieve these 5 or more contacts.
With this information, we can deduce that follow-ups are very important to your sales process. This seems pretty basic, but it takes a lot of time to make multiple calls and type up several emails every day.
To save you from the headache of typing of separate emails to each of the leads you’re nurturing, here are a couple ways to save easy, personal templates to send follow-up emails quickly and efficiently.
Using a customer relationship manager, or CRM, is a part of daily life for most salespeople. These systems can help you to track sales, keep in touch with your customers and stay organized in general. However, many salespeople find CRM systems kill their productivity due to time-consuming data-entry and sales processes being too laborious. One of the first of these issues that a user may come across is creating and adding CRM contacts without data-entry to quickly begin their selling work.
With Digsy AI, you can create and add your prospect/customer contact data instantly from your email, contacts database — all at the click of a button.
5 Habits Sales Reps use to crush it in sales? Why should we talk about this?
Success in sales is determined by many factors. Successful sales reps are a vital part of any company’s growth and prosperity. Good sales reps are invaluable in keeping a company stable and prosperous.
It is hard work to be a sales rep, however, and only 10% of all salespeople make 5 or more contacts with the same prospect. The reality is that 80% of all sales occur between the 5th and 12th contact with a prospect. Successful sales reps follow certain habits in order to achieve the results they desire. So, it’s important for anyone in sales to know the common habits sales reps use to get and stay at the top of their game — so they can achieve the same.
Here are the top five habits sales reps use to improve their sales performance:
How do you increase sales close rate by 4x? How do you find your next big deal?
Finding your next big deal can be difficult, but it’s nothing compared to winning that deal over your many qualified competitors. Did you know that customers who are referrals are 4 times more likely to buy from you? In fact, over 84% of B2B decision makers start their large purchases with a referral.
Sales in advisory type industries, such as real estate and financial planning, require building trust well in advance of a sale. You could use the tried and true method of 5 to 12 calls to a prospect to build that trust, or you could use referrals to accelerate trust between you and your leads. Here’s how you can hack referrals together to increase sales close rate by 4x:
Increasing sales close rate 101: Hack together a referral from someone who can genuinely refer you to your sales prospect.
The most important thing to remember when trying to double close rate for the sale of your product or service is that people are more likely to buy something that solves a problem they have versus something that gains them something. In fact, 70% of people buy a product or service because they have a problem that you can solve. Whereas, only 30% will buy to gain something or receive a benefit.
In this video, Andrew Bermudez, Co-Founder and CEO of Digsy AI, discusses these statistics and how they can help you to sell effectively.
How do you double close rate for your product or service while solving your prospect’s problem?
